On October 16, 2002, Victoria's Secret announced the launch of Pink, a new product line targeted to 15- to 22-year-olds. The strategy driving Victoria's Secret's launch of Pink is to introduce the teenage girls to Victoria's Secret stores. Pink sells underwear, swimsuits, sleepwear, loungewear, beauty products, and accessories, with the intent to transition buyers into more adult product lines, such as Angels, Very Sexy, and Body by Victoria.
Sampling and Prototyping
Custom Material Selection and Development
Sourcing Coordination, Purchasing, and Production