FEAR OF GOD
Since Fear of God launched in 2013 as a capsule of side-zip hoodies and extra-long T-shirts, it has become a status symbol for men of both civilian and celebrity status, seen everywhere from paparazzi shots of Justin Bieber to your own Instagram feed. Picking up one of the label’s oversized cut-off flannel shirts or luxurious bomber jackets (meant to be worn in cool-guy reverse-zip style) instantly tells the world, “I know what’s up” without relying on overt branding or logos.
Sampling and Prototyping
Custom Material Selection and Development
Sourcing Coordination, Purchasing, and Production