CASE STUDY
R-04

Los Angeles designer Jerry Lorenzo founded Fear Of God in 2013, quickly becoming a streetwear status symbol through his of-the-moment executions of current ready-to-wear, including cult favorite side-zip hoodies, flannel shirts, bomber jackets, and extra-long t-shirts. Lorenzo’s highly-anticipated Military Sneaker adds to the designer’s repertoire of instant classics, offering a premium leather high-top design with neoprene paneling and hand-stitched reinforcements. Fear Of God capitalizes on the enduring allure of sophisticated yet low-key basics, channeling inspirations from the divine to the everyday into pure distillations of the menswear zeitgeist.

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CASE STUDY: HUDSON

CASE STUDY
R-01

Fear of God trims stand apart with their minimal but striking design. We worked with their art department to bring to life the tonal and sleek line of hangtags, labels, patches, and packaging used by the luxury streetwear brand.

EMBROIDERY
PATCHES

PACKAGING

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CASE STUDY: HUDSON

CASE STUDY
R-01

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